• In 2007, more than 40% of youth exposure to alcohol advertising on television came from ads placed on youth-oriented programming, that is, programs with disproportionately large audiences of 12-to-20-year-olds.

• Almost two-thirds (63%) of these overexposing ad placements in 2007 were on cable television, which generated 95% of youth overexposure to alcohol advertising on television.

• Of the youth overexposure on cable in 2007, 53% came from beer advertising, and 41% came from distilled spirits advertising.

• In a comparison of individual brands on the basis of their abilities to comply with industry voluntary codes on advertising placement and to avoid youth overexposure in 2007, 10 brands stood out, accounting for 41% of youth overexposure and 52% of advertisements placed above the industry’s voluntary standard of a 30% maximum for youth in its audiences.

• Between 2001 and 2007, alcohol companies aired 73,565 “responsibility” advertisements on television. Youth ages 12 to 20 were 22 times more likely to see an alcohol product advertisement than an alcoholindustry- funded “responsibility” advertisement.

http://www.ias.org.uk/resources/publications/theglobe/globe200902/gl200902_p5.html