In Morgan Spurlock's "Super Size Me," 3 first graders from Massachusetts are tested on their ability to recognize three iconic figures. The 3 children only all recognized Ronald McDonald. Check out this video to hear their guesses and responses!
http://www.youtube.com/watch?v=2oFpUW11RPs
Friday, November 18, 2011
Thursday, November 17, 2011
French Fries vs. Apples
Food ads have a powerful influence on children's food choices but parents can lessen that effect, according to a new study.
It included 75 children aged 3 to 5 who watched two cartoons, with a commercial between each cartoon. Half the children saw a commercial for apple slices with dipping sauce and half saw a commercial for French fries.
After watching the cartoons and commercials, the children were allowed to select a coupon for one of the advertised food items, with input from their parents. Half of the parents were told to encourage their child to select the healthy food, while the other half were told to remain neutral.
Among the children who saw the commercial for French fries, 71 percent chose the coupon for French fries if their parents remained neutral, while only 55 percent opted for the French fries coupon if their parents encouraged them to choose the healthy food.
Of the children who saw the commercial for apple slices, 46 percent chose the coupon for French fries if their parents remained neutral, while only 33 percent picked the coupon for French fries if their parents encouraged them to make the healthy choice.
It included 75 children aged 3 to 5 who watched two cartoons, with a commercial between each cartoon. Half the children saw a commercial for apple slices with dipping sauce and half saw a commercial for French fries.
After watching the cartoons and commercials, the children were allowed to select a coupon for one of the advertised food items, with input from their parents. Half of the parents were told to encourage their child to select the healthy food, while the other half were told to remain neutral.
Among the children who saw the commercial for French fries, 71 percent chose the coupon for French fries if their parents remained neutral, while only 55 percent opted for the French fries coupon if their parents encouraged them to choose the healthy food.
Of the children who saw the commercial for apple slices, 46 percent chose the coupon for French fries if their parents remained neutral, while only 33 percent picked the coupon for French fries if their parents encouraged them to make the healthy choice.
- In 2007, more than 40% of youth exposure to alcohol advertising on television came from ads placed on youth-oriented programming, that is, programs with disproportionately large audiences of 12-to-20-year-olds.
- Almost two-thirds (63%) of these overexposing ad placements in 2007 were on cable television, which generated 95% of youth overexposure to alcohol advertising on television.
- Of the youth overexposure on cable in 2007, 53% came from beer advertising, and 41% came from distilled spirits advertising.
- In a comparison of individual brands on the basis of their abilities to comply with industry voluntary codes on advertising placement and to avoid youth overexposure in 2007, 10 brands stood out, accounting for 41% of youth overexposure and 52% of advertisements placed above the industry’s voluntary standard of a 30% maximum for youth in its audiences.
- Between 2001 and 2007, alcohol companies aired 73,565 “responsibility” advertisements on television. Youth ages 12 to 20 were 22 times more likely to see an alcohol product advertisement than an alcoholindustry- funded “responsibility” advertisement.
http://www.ias.org.uk/resources/publications/theglobe/globe200902/gl200902_p5.html
Wednesday, November 16, 2011
Monday, November 14, 2011
Thursday, November 10, 2011
Effects of advertisement on Children
Kids are among the connoisseurs of advertisements; they are extremely good at identifying logos, singing along to jungles, quoting slogans and the like, and are at most times fascinated the by products sold.
They nag parents into buying commodities. But there is more to this, ads have a way of distorting reality and creating fake ideals and. When ideas on how to behave, what is cool and what is not is picked from advertisements, there is certainly something to worry about, on how influential these advertising strategies are.Kids are the age group that is least resistant to advertisement, and the effects of advertisement on children cannot be ignored under any circumstance. Advertising to children below twelve has been banned in numerous countries. Children when attracted to the artificial world created by advertisements are seen to lose happiness without materialistic gains. There is also the danger of bad habits like junk food eating is picked up from advertisements, which certainly needs to be controlled
Kids are among the connoisseurs of advertisements; they are extremely good at identifying logos, singing along to jungles, quoting slogans and the like, and are at most times fascinated the by products sold.
They nag parents into buying commodities. But there is more to this, ads have a way of distorting reality and creating fake ideals and. When ideas on how to behave, what is cool and what is not is picked from advertisements, there is certainly something to worry about, on how influential these advertising strategies are.Kids are the age group that is least resistant to advertisement, and the effects of advertisement on children cannot be ignored under any circumstance. Advertising to children below twelve has been banned in numerous countries. Children when attracted to the artificial world created by advertisements are seen to lose happiness without materialistic gains. There is also the danger of bad habits like junk food eating is picked up from advertisements, which certainly needs to be controlled
Wednesday, November 9, 2011
Videos.
Buy Me That Part 1
http://www.youtube.com/watch?v=1hh1tXWlGxo&feature=related
Buy Me That Part 2
http://www.youtube.com/watch?v=Tun_r7_O-ng&feature=related
Buy Me That Part 3
http://www.youtube.com/watch?v=L_5VT3vNto0&feature=related
Buy Me That Part 1
http://www.youtube.com/watch?v=1hh1tXWlGxo&feature=related
Buy Me That Part 2
http://www.youtube.com/watch?v=Tun_r7_O-ng&feature=related
Buy Me That Part 3
http://www.youtube.com/watch?v=L_5VT3vNto0&feature=related
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